London - United Kingdom
Gdansk - Poland
Mniej Obce ( eng. Less foreign / more familiar ) is a language school focused on teaching business English and and improving employees’ language skills. The school seeks long-term partners who value their services.
Mniej Obce ( eng. Less foreign / more familiar ) is a language school focused on teaching business English and and improving employees’ language skills. The school seeks long-term partners who value their services.
BRIEF_ With years of experience and unique teaching methods, the school’s offer was exceptional. However, they struggled with being memorable among the other language schools – the reason they decided to invest in their visual identity. The goal was to design a vibrant and recognisable brand with welcoming and professional tone of voice.
SOLUTION_ In order to meet the client’s needs I decided to rely upon strong, vibrant colours and simple, easily recognisable shapes. The combination of yellow & blue was very playful and the stair-shaped key visual was memorable and intriguing. Together, these elements made up the core of the design. The logo on the other hand was slick & elegant, showing a more sophisticated side of the project.
APPLICATION_ I have decided to limit the use of photography and keep the designs minimalist. This way, the colours would create the desired welcoming tone while the ascetic form emphasizes the professional voice.
BRIEF_ With years of experience and unique teaching methods, the school’s offer was exceptional. However, they struggled with being memorable among the other language schools – the reason they decided to invest in their visual identity. The goal was to design a vibrant and recognisable brand with welcoming and professional tone of voice.
SOLUTION_ In order to meet the client’s needs I decided to rely upon strong, vibrant colours and simple, easily recognisable shapes. The combination of yellow & blue was very playful and the stair-shaped key visual was memorable and intriguing. Together, these elements made up the core of the design. The logo on the other hand was slick & elegant, showing a more sophisticated side of the project.
APPLICATION_ I have decided to limit the use of photography and keep the designs minimalist. This way, the colours would create the desired welcoming tone while the ascetic form emphasizes the professional voice.
