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"Pentagram worked with Reddit to evaluate its brand positioning with fresh eyes and create a cohesive set of brand methodologies for the future - all while preserving the company’s signature sense of conviviality and joy."
"Reddit is a boundlessly creative company. A utopian ethos runs throughout the brand, seen in the ways that both its employees and community contribute to the company’s visual identity. Over time, however, Reddit recognized the need for a more unified brand strategy and visual identity system. Snoo, Reddit’s beloved mascot, had been adapted into thousands of iterations. The company’s unique terminology, such as 'r/' for subreddits and upvote-downvote mechanisms, contributed to the complexity. Faced with a surplus of material, Reddit approached Pentagram for a comprehensive brand refresh, seeking a more integrated, intuitive, and global brand identity."
"Pentagram worked with Reddit to evaluate its brand positioning with fresh eyes and create a cohesive set of brand methodologies for the future - all while preserving the company’s signature sense of conviviality and joy."
"We envision a future where blockchains seamlessly connect and interact: anyone can use any digital asset on any blockchain, trustless and without limitations. We work with Bitcoin, Ethereum, Polkadot, Cosmos, and others to expand interoperability, capital efficiency, and openness. Our flagship product is interBTC — (...) a 1:1 Bitcoin-backed asset, fully collateralized, interoperable, and censorship-resistant, realising the true free nature of BTC and decentralised finance."
"Pentagram created a blueprint for motion design principles that allow the bubble to stretch into the shape of a subreddit name or a longer comment; it can also expand vertically in stacks, to contain layers of content like photography and display copy. These motion behaviors mimic sliding drawers and doors, and give Reddit’s team a methodology for organizing and revealing content in a codified way. It creates clarity, which means the Reddit community can navigate and engage with content more intuitively."
"We envision a future where blockchains seamlessly connect and interact: anyone can use any digital asset on any blockchain, trustless and without limitations. We work with Bitcoin, Ethereum, Polkadot, Cosmos, and others to expand interoperability, capital efficiency, and openness. Our flagship product is interBTC — (...) a 1:1 Bitcoin-backed asset, fully collateralized, interoperable, and censorship-resistant, realising the true free nature of BTC and decentralised finance."
The bubble is the core of our identity and the foundation on which motion principles are built. It symbolizes dynamic conversation and expansiveness of the Reddit world. When activated, it pops and transforms into different shapes and sizes to accommodate all types of content.
The bubble is the core of our identity and the foundation on which motion principles are built. It symbolizes dynamic conversation and expansiveness of the Reddit world. When activated, it pops and transforms into different shapes and sizes to accommodate all types of content.
Elements (type, shapes, iconography, and masked footage) should be limited to a set of defined movement patterns. This will create familiarity across platforms by providing a consistent visual cue.
Elements (type, shapes, iconography, and masked footage) should be limited to a set of defined movement patterns. This will create familiarity across platforms by providing a consistent visual cue.
The speed and acceleration of object movement is extremely important in producing a memorable and consistent voice. While every instance of motion can’t be governed by a strict equation, let’s establish a baseline to build from.
The speed and acceleration of object movement is extremely important in producing a memorable and consistent voice. While every instance of motion can’t be governed by a strict equation, let’s establish a baseline to build from.
The way things appear on screen is important. Aside from coming from out of frame, elements can cut into place, fade in, or layer in to reveal.
The way things appear on screen is important. Aside from coming from out of frame, elements can cut into place, fade in, or layer in to reveal.
Suggested use of motion principles in actual brand assets. These examples served as a cornerstones for the final promotional materials.
Suggested use of motion principles in actual brand assets. These examples served as a cornerstones for the final promotional materials.
Photos & animations courtesy of Pentagram
Copyright © 2023 Reddit; All rights reserved.
Photos & animations courtesy of Pentagram
Copyright © 2023 Reddit; All rights reserved.
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